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Hot Rod Empire

Hot Rod Empire

Robert E Petersen and Hot Rod Magazine - A publishing empire that included classic titles like Motor Trend, Rod & Custom, Car Craft, Motorcyclist and dozens more. This book is illustrated with hundreds of images from Petersen's personal archive.

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$31.82 tax incl.

60699

Hot Rod Empire celebrates the birth and explosive growth of the
transportation hobby under Petersen's watch.
   The end of World War II marked the release of pent-up war-years energy
and the desire to live. For many this meant indulging in long-denied
purchases, like a new car. For another group, including young vets, it meant
a return to car building and racing. Money, exciting new cars, and speed
parts all flowed freely in post-war America.
   Robert Petersen, a young SoCal-based photographer and Army Air Corps
vet, noted the rapidly growing hot rod scene in and around Los Angeles. His
first move was to organize the Los Angeles Hot Rod Exhibition in 1948. His
second, and brilliant, move was to launch at the same event the first
edition of Hot Rod magazine. From this launch pad, Petersen Publishing
Company would grow to become the most influential enthusiast publisher in
America.
   Petersen's magazines were rallying points for all aspects of the car,
truck, and motorcycle hobbies, well as nurturing and promoting all aspects
from car building to racing to show events. Hot Rod, Motor Trend, Car Craft,
Motorcyclist, Off-Road and Four Wheel Drive and some 75 other enthusiast
titles dominated magazine racks and provided substantial influence over
transportation and numerous other hobbies.
   Hot Rod Empire celebrates the birth and explosive growth of the
transportation hobby under Petersen's watch.

Hardcover 210 pages

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Hot Rod Empire

Hot Rod Empire

Robert E Petersen and Hot Rod Magazine - A publishing empire that included classic titles like Motor Trend, Rod & Custom, Car Craft, Motorcyclist and dozens more. This book is illustrated with hundreds of images from Petersen's personal archive.

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